Examples of Our Work
We respect our client’s privacy and confidentiality
Brazil
One of our early clients was a consumer-driven e-commerce company in Brazil that was established in January of 2010. Our engagement with this company started a little over three years of their establishment in May of 2013. Over the length of our engagement with them (standard 13 months), we helped them with six services:
We analyzed their target market, their competitive landscape and their internal capabilities, and developed their overall marketing strategy and a new strategic positioning.
We took over their Digital Marketing: generated five pages of fresh and unique content per day for their blog in Portuguese, Spanish and English, managed their keywords, and performed monthly analytics. We instructed the client to do their own Social Marketing.
We performed Customer Analytics to understand customer purchasing patterns and sales metrics, and identify their best customers
We executed Market Rationalization through an online customer survey with a 3.95% margin of error. We created a profile for customers by demographics, wallet share, competitive purchase patterns, drivers (price and company reputation), and dissatisfaction metrics. We also determined a Net Promoter Score for them.
We conducted several Direct Marketing campaigns through email with a final conversion rate of 6%.
USA
One of our long-term clients was a company in DC metropolitan area. We had the privilege of handling their marketing for their B2B business as well as their new B2C e-commerce site. Below are just some of the projects and services that we delivered for them over the course of our engagement:
We conducted a complete Competitive Analysis (for their B2B business) by obtaining proposals from ten competitors in the area, analyzing their responses, products and services, their financial positions, and their customer-facing assets. This effort culminated in developing a new pricing strategy for the company.
We performed several successful Business Drive campaigns including a program that targeted their existing B2B customers for cross-sell and upsell, a best customer program, and a customer referral program.
We managed their Digital and Social Marketing for their e-commerce business generating five pages of content per day for their blog as well as posting daily content for their social sites. We coordinated their advertising, managed their keywords, and performed monthly analytics.
We developed marketing strategies for both businesses.
We executed quarterly Market Rationalization via online customer surveys(for their e-commerce business) to improve customer retention and loyalty, validate and enhance value proposition, and identify opportunities to improve products and services.
We conducted numerous Direct Marketing campaigns for their e-commerce business to boost their sales.
Bahrain
One of our recent clients was a company in Bahrain that wanted to expand their business through a B2B e-commerce site as well as a B2C e-commerce site. We delivered the following projects and services:
We developed marketing strategies for both businesses.
We managed their Digital Marketing for both businesses: generating five pages of content per day for each business in English and Arabic. We coordinated their advertising, managed their keywords, and performed monthly analytics.
We outlined several awareness campaigns for them.
Philippines, Malaysia, Singapore, Vietnam, UK, South Korea, South Africa
We are based in Rochester, New York, but we have been working with clients all over the world. We love to work with you next.